Welcome to Tru2u Glamour
Welcome to About Tru2u Glamour, where I’d love to share the story behind our Australian business and the passion that has shaped our collections.
For over 40 years, beauty has been more than a profession—it’s been my passion.
My journey began as a beauty therapist, helping women feel confident in their skin through professional treatments, personalised skincare advice, and genuine care. Over the years, I learned that beautiful skin isn’t about having countless products—it’s about using the right products, understanding your skin, and creating simple routines that deliver real results.
That philosophy became the foundation of Tru2u Glamour.
Discover the Tru2u Collections
What began with a passion for professional beauty and personalised skincare has grown into two complementary Australian online shopping experiences. Each reflects my commitment to quality, value and helping customers discover products they’ll love.
Tru2u Skincare
At Tru2u Skincare, we focus on helping you feel confident in your skin. Our carefully selected skincare products include Australian-made favourites and trusted international brands, chosen to support healthy-looking skin and effective, enjoyable daily routines.
Whether you’re building a new skincare routine or looking for products suited to your individual needs, Tru2u Skincare combines quality products with a personalised approach to skincare.
Tru2u Glamour
Tru2u Glamour brings together a thoughtfully curated collection of beauty and skincare, home fragrances, gifts, jewellery, baby essentials and lifestyle accessories.
From everyday self-care to thoughtful gifts and beautiful discoveries for your home, our aim is to make shopping enjoyable, accessible and inspiring — with something special for you or someone you love.
Our Promise
At Tru2u Glamour, we believe everyone deserves access to beautiful, high-quality products without paying luxury prices.
Every product in our collection is thoughtfully selected with quality, value and customer satisfaction in mind. Whether you’re discovering a new skincare favourite, choosing a thoughtful gift or adding something special to your home, we want your shopping experience to feel simple, enjoyable and rewarding.
Behind every collection is a commitment to genuine care, personal service and helping you find products you’ll truly love.
As a small Australian business, we value the relationships we build with our customers. We take pride in offering a welcoming, personalised shopping experience, where thoughtful product selection and genuine customer care are just as important as the products themselves.
Why Shop With Tru2u Glamour?
- Over 40 years of beauty industry experience — personally guided by Michelle’s professional background.
- Thoughtfully curated collections — beauty, skincare, gifts, home fragrances and lifestyle essentials.
- Australian-made favourites and international brands — selected for quality and value.
- Friendly, personalised customer service — we’re here to help when you need us.
- Secure online shopping — shop with confidence.
- Australia-wide delivery — bringing our collections to customers across Australia.
- Customer rewards — additional benefits for our valued customers.
About Tru2u Glamour – More Than a Store
At Tru2u Glamour, I believe self-care is about more than the products we use. It’s about feeling confident, embracing who we are and finding joy in life’s little luxuries.
Whether you’re beginning a new skincare journey, searching for the perfect gift or treating yourself to something special, I hope you’ll find inspiration in our carefully curated collections.
After more than 40 years in the beauty industry, my passion for helping people look and feel their best remains as strong as ever.
Thank you for supporting our small Australian business. Your trust and support mean so much, and I look forward to welcoming you into the Tru2u family.
Warmest wishes,
Michelle Bates
Founder, Tru2u Skincare & Tru2u Glamour
Explore Tru2u Glamour
Discover our collections of beauty and skincare, home fragrances and gifts, or browse our latest arrivals to find something special.